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Sales & Retail Management

(1 customer review)

Original price was: ₹120.Current price is: ₹84.

This book is designed to meet the needs of master of business administration students studying for the very first time in their curriculum. Thus complexity of the matter has been avoided with a view that complete course content has to be completed by the student in limited time period. The subject matter has been presented in a lucid, comprehensive and systematic manner which is easy to understand and also develops writing ability for students to score good marks in upcoming examination. This book includes all types of questions according to new pattern of university. Course content has been divided into topic wise and in chapter wise form according to curriculum framed by Dr. A.P.J. Abdul Kalam Technical University, Lucknow. This book includes unsolved papers of last years and sample paper. We hope that this book will be successful in its objectives and will receive appreciation from students and teachers alike.

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SKU: M-MK01 Categories: ,

Description

ISBN 978-81-937788-6-9
Publishers R. Narain & Co.
Author Dr. Govind Narayan
Binding Paperback
Pages 168
Subject Sales & Retail Management

Additional information

Weight 180 g

Table of Content

  1. Introduction to Sales
  2. Building Sales Organization
  3. Leading Sales Organization
  4. Introduction to retailing
  5. Retail stores and operation management

Features

Salient features include:

  1. Comprehensive coverage of theoretical aspects in management concept & Indian ethos.
  2. All intricate aspects are explained by simple, lucid and specific explanations and substantiated with neat and elaborate diagrammatic sketches.

1 review for Sales & Retail Management

  1. Debyendu Kashyap

    Excellent and latest informative study…

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