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Marketing of Services

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This book is designed to meet the needs of master of business administration students studying for the very first time in their curriculum. Thus complexity of the matter has been avoided with a view that complete course content has to be completed by the student in limited time period. The subject matter has been presented in a lucid, comprehensive and systematic manner which is easy to understand and also develops writing ability for students to score good marks in upcoming examination. This book includes all types of questions according to new pattern of university. Course content has been divided into topic wise and in chapter wise form according to curriculum framed by Dr. A.P.J. Abdul Kalam Technical University, Lucknow. This book includes unsolved papers of last years and sample paper. We hope that this book will be successful in its objectives and will receive appreciation from students and teachers alike.

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SKU: M-MK04 Categories: , ,
ISBN 978-93-88783-11-8
Publishers R. Narain & Co.
Author Dr. Ashish Jain & Priyanka Kakkar
Binding Paperback
Pages 144
Subject Marketing of Services
Weight 175 g

Table of Content

  1. Introduction to Services Marketing
  2. Understanding Consumer Behavior and Service Design
  3. Delivering, Pricing and Managing Service Promise
  4. Service Performance
  5. Overview of Current Trends in Service Industries


Salient features include:

  1. Comprehensive coverage of theoretical aspects in management concept & Indian ethos.
  2. All intricate aspects are explained by simple, lucid and specific explanations and substantiated with neat and elaborate diagrammatic sketches.

1 review for Marketing of Services

  1. 5 out of 5

    Paritosh Kumar

    Excellent and latest informative study…

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