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Consumer Behaviour & Marketing Communication

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This book is designed to meet the needs of master of business administration students studying for the very first time in their curriculum. Thus complexity of the matter has been avoided with a view that complete course content has to be completed by the student in limited time period. The subject matter has been presented in a lucid, comprehensive and systematic manner which is easy to understand and also develops writing ability for students to score good marks in upcoming examination. This book includes all types of questions according to new pattern of university. Course content has been divided into topic wise and in chapter wise form according to curriculum framed by Dr. A.P.J. Abdul Kalam Technical University, Lucknow. This book includes unsolved papers of last years and sample paper. We hope that this book will be successful in its objectives and will receive appreciation from students and teachers alike.

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SKU: M-MK02 Categories: , ,
ISBN 978-81-937788-7-6
Publishers R. Narain & Co.
Author Priyanka Kakkar
Binding Paperback
Pages 144
Subject Consumer Behaviour & Marketing Communication
Weight 150 g

Table of Content

  1. Introduction to Consumer Behavior & Consumer Decision Making
  2. Consumers as Individuals and in the Social Context
  3. Marketing Communication
  4. Ad Budget, Methods of Budgeting
  5. Trade Promotion, Consumer Promotion

Features

Salient features include:

  1. Comprehensive coverage of theoretical aspects in management concept & Indian ethos.
  2. All intricate aspects are explained by simple, lucid and specific explanations and substantiated with neat and elaborate diagrammatic sketches.

1 review for Consumer Behaviour & Marketing Communication

  1. 5 out of 5

    Karuna Khyani

    Effective matter in books in very less amount. Such a useful books for students and professionals

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