|Publishers||R. Narain & Co.|
|Title||Nobel Study Material (Set of Eight Books)|
|ISBN||Management Concept – 978-81-937616-0-1
Organization Behaviour – 978-81-937616-4-9
Managerial Economics – 978-81-937616-1-8
Financial Accounting for Managers – 978-81-937616-2-5
Business Statistics & Analytics – 978-81-937616-3-2
Design Thinking – 978-81-937616-0-2
Marketing Management – I – 978-81-937616-9-4
Business Communication – 978-81-937616-5-6
Computer Application In Management – 978-81-937616-6-3
Nobel MBA – Ist Semester Study Material
These books are designed to meet the needs of master of business administration students studying for the very first time in their curriculum. Thus complexity of the matter has been avoided with a view that complete course content has to be completed by the student in limited time period. The subject matter has been presented in a lucid, comprehensive and systematic manner which is easy to understand and also develops writing ability for students to score good marks in upcoming examination. Course content has been divided into topic wise and in chapter wise form according to curriculum framed by Dr. A.P.J. Abdul Kalam Technical University, Lucknow. Every precaution has been taken for accuracy and clarity of the subject matter. We hope that this book will be successful in its objectives and will receive appreciation from students and teachers alike.
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