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Emerging Technologies In Global Business Environment (401)

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This book is designed to meet the needs of master of business administration students studying for the very first time in their curriculum. Thus complexity of the matter has been avoided with a view that complete course content has to be completed by the student in limited time period. The subject matter has been presented in a lucid, comprehensive and systematic manner which is easy to understand and also develops writing ability for students to score good marks in upcoming examination. This book includes all types of questions according to new pattern of university. Course content has been divided into topic wise and in chapter wise form according to curriculum framed by Dr. A.P.J. Abdul Kalam Technical University, Lucknow. This book includes unsolved papers of last years and sample paper. We hope that this book will be successful in its objectives and will receive appreciation from students and teachers alike.

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SKU: KMBN401 Categories: ,
ISBN 978-93-88783-14-5
Publishers R. Narain & Co.
Author Dr. Mitali Chaturvedi
Binding Paperback
Pages 192
Subject Emerging Technologies In Global Business Environment

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Weight 250 g

Table of Content

Unit 1 Industry 4.0 and Digital Transformation:
Meaning and Nature of Industry 4.0 and Latest Trends. Realignment in Political, Economic, Socio-Cultural, Technological Factors that are driving change in International Business Management, the changing nature of Globalization, The changing nature of regulatory environment, natural environment, new age ethics. Overview of Digital Transformation.
Unit 2 Emerging Technologies as Drivers of Global Business
Artificial Intelligence- Machine Learning, Deep Learning Singularity – Time Lines and Implication. Augmented Reality, Virtual Reality and Mixed Reality and Applications. Block chain – Concepts and Industrial Applications, Challenges in adopting Block chain. Additive Manufacturing: Advantages and Disadvantages, new applications of additive manufacturing, impact of additive manufacturing on supply chain management, mass customization and the customer experience. Introduction of Neuroscience in Business. Internet of Things (IoT).
Unit 3 : New Age Economies
Circular Economy- Concept of Circular Economy, difference between Linear and Circular Economy, Role of Circular Economy in Sustainable Business and Innovation. Behavioral Economics- Core Concepts of Behavioral Economics, Nudging and Choice Architecture, Ethical Concerns of Behavioral Economics. Economic Nationalism -Nature of Economic Nationalism, Contemporary Cases in Economic Nationalism, Future of Economic Integration. Sharing Economy – New Business Models , Characteristics , Difference Between Platforms and Traditional Business Models, Different Types of Platforms , implications on future of work.
Unit 4 : Changing Natures of Global Politics
Identity Politics – Issues & Challenges, The Rise of Authoritarianism and what that means for geo politics, Reviving Democratic Ideals, The Rise of China and its impact on global trade.
Unit 5 : Social, Cultural and Global Challenges
Diversity of different generations in the workplace, issue of inter-generational equity. Migration – Political, Economic and Human Rights Perspective, the Migrant Crisis in the EU. Climate Change – Political Dimensions of Climate Change, Plight and Issue of Climate Refugees, Sustainable Development Goals. Rising Inequality: Historical Context of Inequality and Social Unrest, Global Inequality, Social and Economic Reforms. Privacy in the Digital World – Complexity of Privacy Issues, Basics of GDPR (General Data Protection Regulation) , Importance of Personal Data, Existential Threats – Five Types of Risks associated with AI , Need for New Age Ethics .


Salient features include:

  1. Comprehensive coverage of theoretical aspects in management concept & Indian ethos.
  2. All intricate aspects are explained by simple, lucid and specific explanations and substantiated with neat and elaborate diagrammatic sketches.

3 reviews for Emerging Technologies In Global Business Environment (401)

  1. 5 out of 5

    Ramanjyot Singh

    I must say this is a holy book for MBA 4th Sem students, Thanks Dr. Mitali and team

  2. 4 out of 5

    Varsha Hinduja

    Content is good and easy to understand, it can be more great in some topics, still thanks a lot for on time delivery

  3. 5 out of 5

    Parampara Gupta

    Great book from a less known publisher, I appreciate the efforts of the author of this book

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