Business Communication (BMB-107)

Syllabus

BUSINESS COMMUNICATION
(BMB – 107)
Unit I : Introduction: Role of communication – defining and classifying communication– purpose of communication– process of communication –characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis barriers to communication. Case Studies
Unit II: Oral communication: What is oral Communication – principles of successful oral communication –what is conversation control – reflection and empathy: two sides of effective oral communication – effective listening – non – verbal communication. Written communication: Purpose of writing – clarity in writing – principles of effective writing – approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic writing process.
Unit III: Business letters and reports: Introduction to business letters – writing routine and persuasive letters – positive and negative messages- writing memos – what is a report purpose, kinds and objectives of report writing. Presentation skills: What is a presentation – elements of presentation – designing a presentation. Advanced visual support for business presentation types of visual aid.
Unit IV: Employment communication: Introduction – writing CVs – Group discussions – interview skills Impact of Technological Advancement on Business Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – video conferencing. Case Studies
Unit V : Group communication: Meetings – Planning meetings – objectives – participants – timing – venue of meetings – leading meetings. Media management – the press release press conference – media interviews Seminars – workshop – conferences. Business etiquettes. Case Studies.